Video Game Console Essays

Video Game Console Essays Video Game Console Essay Video Game Console Essay The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sonys PlayStation 3 and Nintendos Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality, it is slimmer than the previous Xbox 360 model and features integrated 802. 11 b/g/n Wi-Fi, TOSLINK S/PDIF optical audio output, a 250 GB hard drive, 5 USB 2. 0 ports (compared to the 3 from older versions) and a special AUX port. The overall goal of xbox 360 marketing program is to create enhanced public awareness through a comprehensive marketing campaign. we would like to see a 15 percent increase in the segment market of brand awareness. The Xbox 360 is very user friendly,convenience with Wi-Fi Connection, good customer services and advices, free download video game trailers. Additonal, We are planning to provide a prefect customer services system. Building brand awareness among affluent consumers. Using low price to penetration in the market segmentation. Also We will use pull strategy to capture potential consumer and use push strategy to reach with good relationship with each media channel. Internal situation Our company mission is reach a brand awarness of 60% up to 75% in the cosumer market. We will build up a good communication with our partner, using promtion discount offer to wholesaler and retailer, we will provide more information of our new products to them. External situation When economic recovery, it will make people have more purchase power to buy their needs. Highly income will make people to increae their enterainment with standard of living. Xbox360 compete with others manufacture such as PS3, Wii in the segment market. SWOT Analysis of Xbox360 Xbox360 is very powerful strengths such as Kinect (originally known by the code name Project Natal)is a controller-free gaming and entertainment experience for the Xbox 360 video game platform. The users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands or presented objects and images. The project is aimed at broadening the Xbox 360s audience beyond its typical gamer base. The Xbox360 is using HD Technology which makes a beautiful image and with visual expression. The powerful of Xbo360 is easily compat wiht previous Xbox games, it makes convenience who wants to play a previous games. Our pice is lower than PS3, Launch of Xbox 360 250 GB $299. 99 and The price of PS3 each unit cost around $400 to manufacture by August 2009 with 160GB. Our Weakness is the lack of Microsoft Xbox 360 Strength: Integration of next generation DVD players i. e. HD technology Backward compatibility with previous Xbox games Online product – the first of its kind Lower price than most comparable competitor PS3 The new product of kinect Weakness: Expensive hardware and games Production flows Direct competition with Nintendo because of equally large customer base Opportunity Penetration of new markets in ME Penetration of untouched markets by means of bundling Partnership with Hollywood studios Threat Lower cost competitor i. . Nintendo Anti trust issues in Europe Hardware complication Competition Sony Play Station 3 Strength: Integration of next generation DVD players Backward compatibility with previous PS2 Mostly Free Online product Recent decline in profits Weakness: Expensive hardware and games Opportunity Great product lunch covering global spectrum. Penetration of new markets in ME Penetration of untouched markets by means of bundling Partnership with Hollywood studios Threat Lower cost competitor i. e. Nintendo Delays in production Constant strategy change Nintendo Wii Strength: Uniqueness of hardware motion detection Low cost hardware and software Intuitive usage Weakness: Joystick liability Limited selection of software Opportunity Penetration of new markets in ME / Europe / Asia Marketing to novice gamers including seni ors and adults Threat Loss of potential customer because of lack of software selection and sophistication of games. Software developers abandon game development because of lack of adequate profits.

Dialogue Guide Definition and Examples

Dialogue Guide Definition and Examples In reported speech, a dialogue guide serves to identify the speaker of directly quoted words. Also known as a dialogue tag.  In this sense, a dialogue guide is essentially the same as a signal phrase or a quotative frame. Dialogue guides are usually expressed in the simple past tense, and they are customarily set off from the quoted material by commas. In the context of small-group communication, the term dialogue guide is sometimes used to refer to a facilitator of group discussions, or to a booklet that provides advice on fostering communication between individuals. See Examples and Observations below. Also see: DialogueDirect SpeechQuotationTom Swifty Examples and Observations Its a polite Chinese custom to show you are satisfied, explained my father to our astonished guests.(Amy Tan, Fish Cheeks. Seventeen magazine, 1987)Im here, she said, because Im a taxpayer, and I thought it was about time that my boys have a look at those animals.(Ralph Ellison, On Being the Target of Discrimination. The New York Times, April 16, 1989)Look at these, the man from Kentucky said, holding up a rib. You could take these home and use them to make a skeleton.(Susan Orlean, Lifelike. The New Yorker, June 9, 2003) â€Å"He doesnt want Dijon, he  insisted, waving the waitress off. Here- he shoved a yellow bottle of Frenchs mustard in my direction- heres some mustard right here.(Barack Obama,  The Audacity of Hope.  Crown/Three Rivers Press, 2006)Never, said Elie Wiesel, never shall I forget that night, the first night in the camp, which has turned my life into one long night, seven times cursed and seven times sealed.We gotta call the newspaper, a doctor said.No, Werner said. He looked straight ahead, not at any of them. I just want you to sew me up.(Jo Ann Beard, Werner. Tin House, Fall 2006) Once Steinbrenner  said to me  before an Old-Timers Game, Get your ass down there and manage the team.†(Robert Merrill, quoted by Curt Smith in  What Baseball Means to Me. Hachette, 2002) The Function of Dialogue GuidesWe use quotation marks to identify certain material as an accurate, word-for-word report of someone elses speech or writing.  A representation of speech usually has two parts, a  dialogue guide  identifying the speaker and the quote itself: I got it down from five to three minutes, Mr. Brennan said later of his feat.(Scott Rice, From Reading to Revision. Wadsworth, 1996)   Elmore Leonards Advice on Reporting Dialogue3. Never use a verb other than said to carry dialogue.The line of dialogue belongs to the character; the verb is the writer sticking his nose in. But said is far less intrusive than grumbled, gasped, cautioned, lied. I once noticed Mary McCarthy ending a line of dialogue with â€Å"she asseverated,† and had to stop reading to ge t the dictionary.4. Never use an adverb to modify the verb said† . . .. . . he admonished gravely. To use an adverb this way (or almost any way) is a mortal sin. The writer is now exposing himself in earnest, using a word that distracts and can interrupt the rhythm of the exchange. I have a character in one of my books tell how she used to write historical romances full of rape and adverbs.(Elmore Leonard, Easy on the Adverbs, Exclamation Points and Especially Hooptedoodle. The New York Times, July 16, 2001) Alternate Spelling: dialog guide